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Unravel turns your airline app into a full travel companion: video-led discovery, AI planning, and bookable hotels and experiences, all inside your ecosystem. Own the journey before, during, and after the flight.

Increase in
Conversion




Increase in time
spent on app


Repeat
Users
Airline apps are built to sell flights. But the journey starts long before boarding. Discovery happens on social. Hotels get booked on OTAs. Planning happens everywhere else. Every one of those moments is revenue and loyalty walking out the door.
Unravel embeds a swipeable, video-led destination feed directly in your app, turning browsers into bookers. Our AI guides travellers from 'Where should I go?' all the way to confirmed hotels and experiences, fully connected to your loyalty programme.
Travellers stay in your app longer and book more while they're there. Hotels and experiences become a natural part of the ticket. Loyalty programmes gain new earning moments. And revenue grows well beyond seat upgrades.

We wanted to evolve Smiles into a more engaging lifestyle platform with experiences our customers actively return for. Unravel helped us launch an immersive travel journey that combines inspiration, savings, and seamless booking in a way traditional travel platforms could not.
Shyam Iyer
Director of Consumer Partnerships, Smiles by Etisalat (e& UAE)

Unravel allowed us to offer premium travel planning without investing in travel infrastructure ourselves.
Mayank Kumar
Director Investment and Strategy, Swiggy

Now that it’s out, we cannot take this away from our customers.
Sabine Khalil
VP, Marketing, American Express MENA

Launching a Sharia-compliant travel experience inside our ecosystem required precision and governance alignment. Unravel delivered a solution that met both our compliance and customer experience expectations.
Sonik Kapur
Head of Cards & Payments Products, Acquisitions & Strategic Partnerships, DIB
Yes, the experience is fully branded and embedded directly inside your mobile and desktop environments alongside your flight flows without replacing your core reservation systems.
Yes, content and supply can be dynamically aligned to your route network and seasonal campaigns.
Yes, loyalty earn & burn can be integrated directly into the booking journey.
Yes, the itinerary builder and AI layer extend engagement beyond flight ticket purchase.
Yes, the platform has been independently audited by a third-party IT security firm (scoring 9.6) with testing aligned to OWASP Top 10 standards and API security assessments. It has also been vetted by leading bank cybersecurity teams, operates on enterprise-grade cloud infrastructure (including AWS), and processes payments through PCI DSS–validated gateways with current AOC documentation.
Yes, deployments can follow Sharia-compliant content when needed.