let the
world
find you
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Move beyond a flight
booking engine
Unravel turns your airline app into a full travel companion: video-led discovery, AI planning, and bookable hotels and experiences, all inside your ecosystem. Own the journey before, during, and after the flight.
Airline Ecosystems
Increase in
Conversion
Increase in time
spent on app
Repeat
Users
The Airline
Engagement Gap
Airline apps are built to sell flights. But the journey starts long before boarding. Discovery happens on social. Hotels get booked on OTAs. Planning happens everywhere else. Every one of those moments is revenue and loyalty walking out the door.
The Travel Commerce
OS for Airlines
Unravel embeds a swipeable, video-led destination feed directly in your app, turning browsers into bookers. Our AI guides travellers from 'Where should I go?' all the way to confirmed hotels and experiences, fully connected to your loyalty programme.
What Changes When
You Own More of the Journey
Travellers stay in your app longer and book more while they're there. Hotels and experiences become a natural part of the ticket. Loyalty programmes gain new earning moments. And revenue grows well beyond seat upgrades.
The Airline
Engagement Gap
Airline apps are built to sell flights. But the journey starts long before boarding. Discovery happens on social. Hotels get booked on OTAs. Planning happens everywhere else. Every one of those moments is revenue and loyalty walking out the door.
The Travel Commerce
OS for Airlines
Unravel embeds a swipeable, video-led destination feed directly in your app, turning browsers into bookers. Our AI guides travellers from 'Where should I go?' all the way to confirmed hotels and experiences, fully connected to your loyalty programme.
What Changes When You Own More of the Journey
Travellers stay in your app longer and book more while they're there. Hotels and experiences become a natural part of the ticket. Loyalty programmes gain new earning moments. And revenue grows well beyond seat upgrades.
The Impact
Turning Destination Inspiration Into 4× Higher Booking Conversion
Etihad partnered with Unravel to transform how travel inspiration connects to flight bookings. Instead of relying on traditional search-led flows, Etihad introduced destination-first, video-led discovery supported by AI that guided guests from curiosity to confirmed booking across the entire guest lifecycle.
Resources
Unravel helped us rethink how destination inspiration lives inside our app. By focusing on inspiration first and using AI to guide customers at the right moment, we’ve been able to turn curiosity into real demand and significantly improve booking conversion.
Kavita Iyer
Director Digital And Ecommerce, Etihad
Launching an embedded travel experience inside a regulated Islamic banking environment required strong alignment across customer experience, compliance, and security. Unravel delivered a seamless solution tailored to our digital banking ambitions.
Sanjay Raghuvir Dukle
Head of Partnerships, Emirates Islamic
Rolling out immersive travel across five markets required both scale and precision. Unravel provided a platform that balanced regional flexibility with centralized control.
Lucas Chong
Head of Partnerships, UOB
We wanted to evolve Smiles into a more engaging lifestyle platform with experiences our customers actively return for. Unravel helped us launch an immersive travel journey that combines inspiration, savings, and seamless booking in a way traditional travel platforms could not.
Shyam Iyer
Director of Consumer Partnerships, Smiles by Etisalat (e& UAE)
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Frequently asked
questions
Can the platform be fully white-labeled for the airline?
Yes, the experience is fully branded and embedded directly inside your mobile and desktop environments alongside your flight flows without replacing your core reservation systems.
Can content, hotels and experiences be linked to specific routes or destinations?
Yes, content and supply can be dynamically aligned to your route network and seasonal campaigns.
Can members earn and redeem miles?
Yes, loyalty earn & burn can be integrated directly into the booking journey.
Does this support pre-trip and in-destination engagement?
Yes, the itinerary builder and AI layer extend engagement beyond flight ticket purchase.
Has the platform undergone enterprise security and compliance validation?
Yes, the platform has been independently audited by a third-party IT security firm (scoring 9.6) with testing aligned to OWASP Top 10 standards and API security assessments. It has also been vetted by leading bank cybersecurity teams, operates on enterprise-grade cloud infrastructure (including AWS), and processes payments through PCI DSS–validated gateways with current AOC documentation.
Is the platform Sharia-compliant?
Yes, deployments can follow Sharia-compliant content when needed.
