Launching a Sharia-Compliant Travel Experience For UAE's Largest Islamic Bank
Dubai Islamic Bank partnered with Unravel to embed a fully Sharia-compliant travel booking experience within its digital ecosystem, enabling customers to discover and book travel in alignment with Islamic banking principles while strengthening card engagement and loyalty usage.
Increase in Engagement
Increase in Conversion
Higher Average Order Value
The Challenge
As the largest Islamic bank in UAE, DIB required any embedded commerce experience to align with Sharia compliance standards. Traditional travel portals lacked the structural flexibility and governance oversight required for deployment inside a regulated Islamic financial institution.
The Solution
Unravel deployed a white-labeled travel experience tailored to DIB’s compliance framework. The platform was configured to meet Sharia-compliant content, commercial structures, card controls, and governance standards. Travel discovery, AI-guided booking journeys, and secure payment flows were embedded in a single journey.
The Impact
DIB now offers a fully compliant travel booking experience within its own ecosystem, strengthening card engagement and expanding lifestyle benefits for customers. The bank is positioned as a modern Islamic financial institution offering immersive digital commerce without compromising religious or regulatory standards.
