Launching a Sharia-Compliant Travel Experience Inside Emirates Islamic
Emirates Islamic partnered with Unravel to launch a fully embedded, Sharia-compliant travel booking experience within its digital ecosystem, enabling customers to discover, plan, and book travel seamlessly while increasing card engagement and lifestyle utility.
Increase in Engagement
Increase in Conversion
Higher Average Order Value
The Challenge
Emirates Islamic required a travel commerce experience that aligned with Islamic banking principles, enterprise security requirements, and the bank’s premium digital experience standards. Traditional travel portals lacked the flexibility, immersive discovery layer, and governance alignment required for deployment inside a regulated Islamic banking environment.
The Solution
Unravel deployed a white-labeled travel platform customized for Emirates Islamic’s compliance and customer experience requirements. The experience combined Sharia-compliant travel content, AI-guided discovery, immersive video-led inspiration, secure booking flows, and card-linked payment journeys within a fully embedded banking experience. The platform was also aligned with enterprise-grade cybersecurity, API governance, and banking infrastructure requirements.
The Impact
Emirates Islamic now offers customers a modern, fully integrated travel booking experience directly inside its ecosystem, transforming the bank from a transactional financial platform into a lifestyle-led digital engagement platform. The launch strengthened customer engagement, increased travel-related card usage, and positioned Emirates Islamic as a leader in next-generation Islamic digital banking experiences.
